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Media management & strategic communication

Est. 2006 — Pakistan / USA

Catalyzing goodwill — media management and strategic communication since 2006.

An ethics- and value-based communication partner for public, corporate and social-sector organisations across Pakistan and beyond.

Islamabad --:--
Romeoville, IL --:--
Our forte Start a conversation
A speaker at a lectern microphone addresses an audience during a press briefing

Twenty years
2006 — 2026

Our belief

Communication is the key.

Reputations are built one conversation at a time. We make sure yours is clear, credible and heard by the people who matter.

Discover MuComm

About MuComm

Since 2006, MuComm has helped public, corporate and social-sector organisations earn what no budget can buy: goodwill. We research, frame and carry their stories to the people who matter, with ethics and values at the heart of every message.

(01)Introduction

Founded on journalism

Established in 2006 by the late M. Khalid Rahman, a veteran journalist, advertising and communications expert. His son, Naufil Shahrukh, joined the family business in 2009.

(02)Location

From Islamabad to Illinois

Based in Islamabad since 2014, with representation in Karachi and Lahore. MuComm Inc. USA, our sister concern in Romeoville, Illinois, leads international projects.

(03)Achievements

Campaigns that move people

Strategic communication campaigns, content development, design, research, advocacy and media management for industry, social- and public-sector clients.

(A) Since 2006

20

Years of catalyzing goodwill

(B) Disciplines

06

Practice areas under one roof

(C) Presence

04

Cities across Pakistan and the USA

(D) Since 1994

30+

Years of newsroom-to-boardroom leadership

Our forte

Six disciplines. One conversation.

From policy research to the press room, we shape every stage of how an organisation is seen, heard and trusted.

  1. 01

    Public Affairs

    Evidence-led positioning and lasting relationships with the newsrooms that shape public opinion.

    • Research
    • Publishing
    • Media relations
    A cluster of broadcast microphones ready for a press briefing
  2. 02

    Content Strategy

    Ideas made tangible: design, print and advocacy that connect institutions with academia and civil society.

    • Designing & printing
    • Academia & civil society linkages
    • Advocacy
    Freshly printed pages running through a printing press
  3. 03

    New Media

    Digital-first storytelling that travels: online PR, e-publications and multimedia that hold attention.

    • PR 2.0
    • e-Publishing
    • Multimedia presentations
    Video cameras on tripods in a production studio
  4. 04

    CSR Advisory

    Making responsibility visible through the channels, trainings and convenings people trust.

    • Social media management
    • Trainings
    • A/V
    • Seminars & conferences
    A panel discussion on a round stage in front of a seated audience
  5. 05

    Employer Branding

    Aligning what you say with who you are, starting inside the organisation.

    • Strategic business advisory
    • Brand activation
    • Communication audit
    A team reviewing documents together around a wooden table
  6. 06

    Social Research

    Listening at scale. Research that grounds every message, and every policy, in evidence.

    • Policy research
    • Market research
    • Environmental & socio-economic impact studies
    A neat stack of research binders on a white desk
Islamabad at dusk seen from the Margalla Hills, with the Faisal Mosque on the skyline

Our promise

An ethics & value-based communication partner.

Islamabad, Pakistan Credibility is the one asset that cannot be bought back

Our approach

How goodwill is built.

Five steps, one standard: every message has to be true, clear and worth the audience's time.

  1. Step01 / 05

    Listen

    Research, audits and stakeholder mapping reveal what your audiences already believe, and why.

  2. Step02 / 05

    Frame

    Insight becomes strategy: positioning, key messages and a clear case for your cause.

  3. Step03 / 05

    Create

    Content, design and print produced to a newsroom standard of clarity and accuracy.

  4. Step04 / 05

    Amplify

    Media relations, events and digital channels carry the story to the people who matter.

  5. Step05 / 05

    Measure

    Communication audits and feedback loops keep your reputation working long after launch.

Portrait of Naufil Shahrukh, Chief Executive Officer of MuComm
Naufil Shahrukh — CEO
Naufil Shahrukh speaking into a microphone at a workshop
In conversation

Leadership

Naufil Shahrukh

Chief Executive Officer

A passionate, futuristic communications professional with years of experience across journalism, publishing, advocacy and media relations.

Naufil began his career as a young journalist with Pakistan Press International in 1994. He is associated with the renowned think tank, the Institute of Policy Studies, Islamabad, and has served public, corporate and social-sector organisations including:

  • GlaxoSmithKline Pakistan
  • Pakistan Microfinance Network
  • Macter International
  • Octara Pvt Ltd
  • City District Government Karachi
  • Oxford University Press

In memory of our founder, M. Khalid Rahman — veteran journalist, advertising and communications expert, who established Mu Communications in 2006.

Two decades, one conviction.

1994 — 2026

  1. 1994

    Naufil Shahrukh begins his career as a journalist at Pakistan Press International.

  2. 2006

    M. Khalid Rahman establishes Mu Communications.

  3. 2009

    Naufil Shahrukh joins the family business.

  4. 2014

    MuComm moves to Islamabad, with representation in Karachi and Lahore.

  5. 2026

    Twenty years of catalyzing goodwill, at home and, through MuComm Inc. USA, internationally.

Clients served

In good company.

Multinationals, banks, developers, pharmaceutical leaders and the social sector have trusted MuComm with the conversations that matter most.

  • CitiBanking
  • GSK (GlaxoSmithKline)Pharmaceuticals
  • EmaarReal estate
  • PharmEvoPharmaceuticals
  • Macter InternationalPharmaceuticals
  • Pakistan Microfinance NetworkMicrofinance
  • Laraib Energy LimitedEnergy
  • Green Crescent TrustSocial sector
  • Youth ImpactYouth development
  • Training ImpactTraining
  • Pakistan Nutrition and Dietetic SocietyHealth & nutrition
  • Your organisation, next? Let's talk

Where we work

Islamabad to Illinois.

Rooted in Pakistan's capital, with representation in its two largest cities and a sister company in the United States.

The Faisal Mosque and its plaza beneath the Margalla Hills at sunset, Islamabad
Head office
PK · PKT--:--

Islamabad

Our headquarters since 2014.

Mazar-e-Quaid, the white marble mausoleum in Karachi
Representation
PK · PKT--:--

Karachi

Representation in Pakistan's commercial capital.

The red sandstone Badshahi Mosque in Lahore
Representation
PK · PKT--:--

Lahore

Representation in Punjab's cultural heart.

The Chicago skyline across Lake Michigan
MuComm Inc. USA
US · CT--:--

Romeoville, IL

Our sister concern, focused on international projects.

Contact

Let's catalyze goodwill together.

Tell us about your organisation and the conversation you need to lead. We'll come back with a point of view.

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